The value of learning when it comes time to teach

 

It should come as no surprise to discover that someone who works for International Training is a strong supporter of education. I have a vested interest in, and therefore have a tendency to promote, Teaching to our professional membership and Learning to our associate members and the diving community at large.
Indirectly, I also push the concept of learning to dive to any member of the general public who shows the remotest interest in the “scuba adventure.” I am sure you do much the same in your everyday business dealings with staff and the folks who drop into your store. However, I would like to switch the focus, and in this month’s business tips, promote learning as one of the most effective methods to improve your standing as a teacher.
Many of you have a strong background as instructors; you have been guiding groups of enthusiastic, wide-eyed new divers through the process of learning to dive for years. You know the ropes, and can cite SDI or TDI or ERDI standards as well as Sean Harrison, our v-p of training! You know the business of diver education, and sit in the teacher’s chair out in front of the classroom (or the in-pool, in-water equivalent) on a weekly basis. Here at headquarters, we take some considerable pride in the fact that the core of our success is that the most creative, effective and professional instructors teach our programs.
So that is your pat on the back, now let’s consider how you work at maintaining your teaching edge. One question I would like you to ask yourself is when was the last time you sat on the other side of the teacher’s desk out there with the students? When did you last participate in a course?
In the world of corporate training, there is a general rule that professional instructors are required to take “professional development courses” annually. One large computer services company mandates a minimum of six days of training for its corporate instructors every year. One of the largest hotel management companies sends its executive team members on corporate training programs for at least a week every year. The people who deliver that training to the executive team have to participate in at least THREE weeks of professional development training in the same time period. And of course university-level educators are expected to spend part of their professional work life, polishing their teaching credentials by taking courses themselves. Essentially, there is an understanding in the larger corporate world and among teaching professionals that the best educators are the ones who have experience being a student.
I believe the same is true for those of us who earn a living teaching scuba, regardless of whether your specialty is introducing new divers to open water training or taking experienced divers to the back of a cave one hundred metres deep on the latest and greatest rebreather.  In short, the message is that being a student makes us better teachers. It has the potential to kick us out of any ruts our teaching may have fallen into, and it may open our eyes to new concepts.
Participating as a student helps in many ways. Putting aside the obvious benefits that may come from the course topics themselves, and how learning about them can help us directly, let’s not forget that sitting in a classroom listening to lectures can deliver a bunch of indirect benefits too. For example, we can learn something from the lecturer’s delivery style, the way they use visual aids, and how the class is kept engaged. If we see a good idea, we can borrow it. If we see a bad one, we can make sure to avoid it ourselves.
Playing the student role can also give us valuable lessons on student relations. We can learn from the way information about the course was delivered, how detailed it was, how accurate, and how it related to what was actually delivered. We can also draw benefits from looking at the learning environment itself. One of the biggest complaints about an adult education course presented over several evenings at a local trade school was that the classroom was too cold! Surely there’s a valuable lesson there.
If your schedule is anything like most of the scuba industry pros I deal with every day, you are probably nodding your head right now, but thinking to yourself: “Great concept, but I simply do not have time!” Here are a couple of suggestions to help you find time.
Firstly, indentify what type of learning you WANT to participate in. The choices can range from business-related to pure fun. Obviously, the return on something directly focused on business is easier to justify. Any program that promises to show you how better to run your company, increase efficiency, grow sales, expand profits and so on, will be an easier sell to yourself. Chances are you are going to be more highly motivated to participate fully in a course that might have a positive impact on your bank account, than one about Renaissance Art. However, any program has the potential to help your classroom presentations and teaching methods.
Secondly, schedule the course, put the dates on your workplace calendar and commit. Do not let anything get in the way, and consider your personal development time as an important investment for your business.
Thirdly, apply yourself. Be serious and professional in the way you attack your personal training. Go at it exactly the way you expect your student to behave in the diver education programs you deliver.
Last of all, and perhaps most importantly, repeat as necessary. The benefits of a personal training regimen are important enough for us to make the conscious effort to reap them on a regular basis.
In closing, I’d like to make a couple of suggestions about courses that you might consider. Perhaps the easiest for any of us to justify are courses to improve our ratings as scuba instructors. These can take a couple of forms, but make your choices based on what your market is calling for. If you have to turn away customers looking for technical programs, think seriously about making the switch to TDI instruction. Intro-to-Tech is a simple and effective first step. Do not overlook diver-level programs either. Improving your personal options with regards to YOUR diving will impact what you teach and how you teach it.
Another path to take is public safety diving. Our ERDI programs have tremendous credibility in the PSD community and may have a multiple benefit to you personally.
In either of these cases, contact your local SDI, TDI, ERDI representative or National Sales Manager, Cris Merz and talk about your options.
I would also like to make a pitch for business administration programs as a terrific choice. These are typically delivered at local community colleges and business schools. Evening classes are common and many courses are available onLine through blended learning options.
Whichever road you take, as a professional educator, chances are good that you will take away many lessons from ANY program and it will be worth your time and effort. Good luck and be well. I’m off to beginner’s welding 101.

 

Customer Service on a new scale: What we can learn at the fish market

 

It’s one of the oldest messages in retail staff management, but it remains one of the most important for anybody who plans to stay in business: Treat your employees with respect and your customers with benefit. And in the past 12 or 14 months, I have heard a lot of lip service given to this old chestnut. However, how many of us have really explored its meaning; or implemented creative company policies and practices to MAKE IT HAPPEN in our workplace?
I came across an old notebook during a semi-annual filing cabinet clean-up last week and was reminded of one of the most graphic examples of this policy at work; a practical application way above the rank and file. And although it is not fresh news, I believe it’s worth sharing because it still has several lessons to teach us.
Pike Place Fish Market in Seattle made its way into the news, and carved itself a place in the minds of business consultants across the country, because of the company’s unique approach to employee motivation and customer service.
Pike’s sells fish, no surprises there! The work is hard, less than glamorous, and the hours are long. But Pike’s sells a lot of fish and regular customers travel across town, by-passing other fish stores, to buy at Pike’s. Tourists to the Seattle area, make special trips to visit Pike’s for pete’s sake. Why?

Shopping at Pike Place Fish Market is an experience. The folks who work there don’t just fill orders, they add something extra that customers love. The extra is fun, a friendly smile, an attentive nature, and most important of all, enthusiasm. Pike’s employees choose to bring a special commitment to work every day. They stay connected to their work, to their co-workers and of course to the customers. And it pays off.

Four Pillars for Pike’s Success

 
The management philosophy at Pike’s, and the secret sauce that management consultants use as an example for their clients, comprises of four elements and these are:
  • Play
  • Make Their Day
  • Be There
  • Choose Your Attitude
In a nutshell these translate into: Enjoy the work. Make if fun and make it playful. One of the standouts at Pike’s is the way employees go about their business. The classic example is the way whole fish, big fish are thrown from one end of the counter to the other. It is like a circus show. It adds an element of surprise and makes the sale of a piece of fish a real event. Even customers are invited to get in on the ‘game.’
Make Their Day is specific to the customer. When someone comes into the market, employees work at making them feel special and making them welcome, listening to their questions, being courteous, and being helpful. The aim is for a customer to leave with a smile on their face. The aim is for the customer to be delighted. Now that’s not a bad goal for any retailer. You may not be able to sell them something THIS time, but make sure they feel comfortable coming back another time.
Be There is about, well, being available and being present. When employees give off the feeling that they are at work and ready to work, the feeling is catching. Have you ever walked into a store and felt as though you had to interrupt an employee day-dreaming or texting a friend to get served? Most of us have and it did not make any of us feel good; did it? DO you encourage your staff to Be There?
Choose Your Attitude really sums everything up. None of us feels up for the challenge EVERY day. We all have bad days and some days we’d rather be anywhere but in the store. But guess what, there really is no alternative so we may as well make the effort and BE POSITIVE. We have a personal choice how big a piece of personal responsibility we take on to help maintain our company’s vision of service, passion and fun. It can be a little or a lot. But it is worth remembering that all your staff have a vested interest in your company’s success.
Obviously, the nuts and bolts of selling fish and selling the adventure of diving are not 100 percent compatible. But what works, works.
Invite your employees to Commit to your company’s philosophy and share your vision for the future so that they have a choice to buy in.
Be the person you want your employees to be. Live the rules, and be an example.
Help your employees “get it.” Give them feedback and encouragement, listen to their ideas and suggestions, and open yourself up to the creativity of others.
The chances are that you will not see dramatic changes overnight regardless of how smart you are and how open your staff is, but think about all the ways that your business and your customers can benefit from a fresh approach based on four simple elements: Play, Make Their Day, Be There, and Choose Your Attitude.

c

 

Aquaworld Creates a World of Opportunity…

 

 
For SDI & TDI Members Visiting Mexico’s HOT ADVENTURE  SPOTS!
aquaworld cancunIn an on-going effort to present as many diving adventure opportunities to its members as possible, Scuba Diving International (SDI) and Technical Diving International (TDI) are proud to announce the launch of a NEW working relationship with one of Mexico’s premier adventure operations: Aquaworld, with locations in Cancun, Cozumel and the Mayan Riviera.
 
Working closely with Aquaworld will create opportunities for Scuba Diving International and Technical Diving International Members for all kinds of adventures in and out of the water! With widely varied locations Aquaworld can of course offer premier diving regardless of the diver’s level of experience in a wide variety of settings. If you have a non scuba diver with you that is OK! Your travel companion can earn their SDI certification while visiting, it’s made easy with SDI onLine curriculum allowing new divers to complete academics before they head off for their international vacation.
If your travel companion is not sure if scuba diving is for them, well Aquaworld has much more to offer. Aquaworld offers a huge variety of outings in addition to scuba diving. You and yours can book a fishing adventure, plan a jungle tour, island tour, and snorkel over the reefs or with dolphins or even over an underwater museum!
When your adventure takes you to Cancun make sure to make the UW Museum a “must see”. The Cancun Underwater Museum will eventually consist of over 400 permanent life-size sculptures, becoming one of the largest and most ambitious underwater artificial attractions in the world. So as you visit you will be able to record its progress in the coming years as the ocean adds its own beauty to the statues and they become “living” works of art adorned by corals, fans and aquatic organisms.
When the evening comes the adventure is not yet over, the team at Aquaworld can help you arrange dinner cruises and if the clear night sky and warm breezes move you, they can even make the wedding arrangements!
To learn more about Aquaworld you may contact them at toll-free from the USA & Canada: 1-877-730-4054  or e-mail them at info@aquaworld.com.mx or visit: www.aquaworld.com.mx
For information on SDI & TDI e-mail info@tdisdi.com or call toll Free 888-778-9073. Ask for the Scuba Travel International desk to arrange your next adventure.